"During the press conference to announce Nokia being acquired by Microsoft, Nokia CEO Stephen Elop ended his speech saying this: “We didn’t do anything wrong, but somehow, we lost”.
Nokia has been a very respectable company. They didn’t do anything wrong in their business, however, the world changed too fast. They missed out on learning, they missed out on changing, and thus they lost the opportunity at hand to make it big. Not only did they miss the opportunity to earn big money, they lost their chance of survival.
The message of the story is, IF YOU DON’T CHANGE and adapt, you shall be removed from the competition.” Source
"No one in the industry should be surprised that the future of retailing is moving towards a fusion of digital and physical experiences. With the latest acquisition of Whole Foods by Amazon, the marketing strategies of every grocer, and nearly every other traditional retailer, are grinding through the shredding machines."
Harvard Business Review by Darrell K. Rigby June 21, 2017
Zity Media is a marketing company specializing in the retail industry. At Zity, we’re working hard to provide a modern, future-ready platform that offers retailers a one-stop solution to serve all of their marketing needs by:
• Creating a strong online presence without the associated capital risk
• Promoting products with instant access to customers
• Engaging and retaining new and existing customers such as the elusive X and Y generations
• Providing the retailer with instant and accurate customer demographics and shopping trends for their specific location and products
• Significantly reducing advertising costs and increasing ROI
• Easily and securely integrating a streamlined, feature-rich system
• Save time and resources needed to build advertising campaigns
• Reach ethnically diverse market segments in their native language
Our products are backed by numerous studies, surveys and a pilot project (foodzity) we conducted in Canada. These studies show that consumers demand simplified mobile device integration and retailer interaction.
Our team is comprised of experts in the fields of applied mathematics, software engineering, industrial design and medicine. Working alongside a very knowledgeable team of advisers from the food, retail and manufacturing sectors has yielded incredible results in making our dream a reality.
MarketZity retail platform - is all about contextual commerce
Contextual commerce is about creating an interactive, engaging environment for the consumer. Traditional marketing takes broad strokes, targeting the masses with the same message. It is a “one way” marketing style speaking at the consumer, not to the consumer.
Contextual commerce creates a synergy that works both ways: you provide value for your customer and in turn, they let you know more about themselves. By knowing where the consumer is, what time of day it is, where they are going and their past buying trends, the retailer can market specifically to the interests of each individual. Combined with the proper device integration, that individual can receive automated updates on items of interest and also be provided with easy means to purchase anything, from anywhere, at anytime.
Our team has created the ultimate tool to make the most of contextual commerce. We have spent countless hours integrating everything your customer needs for a streamlined and painless shopping experience. You can reach your specific demographic and market at the right time - analyze the results and adjust as needed in real time.
There's no reason to miss this opportunity. With each passing year, new integrations are piled into the supercomputers everyone is carrying around in their pocket. You already have direct, immediate and constant access to your consumer. What are you going to do with it?
B2B Retail Platform "MarketZity"
MarketZity is a modern in-cloud retail platform that allows any retailers and manufacturers to build promotional campaigns in a very short period and manage these campaigns in real-time. Our partners have the flexibility of guaranteed delivery of these campaigns to customers from all brand's locations across the nation to one store of the brand’s network.
Examples of these campaigns are weekly circulars, “in-store” sales, e-coupons, interactive surveys, come-back incentive, order online – collect in store, targeted promotions. Retailers can also establish a communication channel with their customers by click of a mouse 24/365 and obtain invaluable business analytics for their customers. To discuss the benefits of our solution for your business, please contact us for details.
Learn more about how you can cut advertising costs with Zity solution
Reach more customers and grow your business using Zity's engagement tool kit
Real-time traceable coupons without printing costs and refund delays
Take the guess work and expense out of marketing by using our powerful analytics
ShopNest - a client solution
ShopNest is a free mobile app for both Android and iOS. It serves as a shopping planning center for end users. It was built based on numerous researches, surveys, and wishes from the customers we collected during a pilot project in Canada back 2015.
Intuitive Shopping List
Local "In Store" Sales
Watch List- future sales
Order online, pick up at store
Know Your Customer
Zity conducted two identical surveys with 4,189 participants between the ages of 20 and 40 in the New York and San Francisco metropolitan areas. Here are some key findings. For more charts, please click here
All-in-one VS BRANDED APP
INTUITIVE SHOPPING LIST
PERSONALIZED OFFERS BASED ON PURCHASE HISTORY
SELF APPLIED COUPONS
ORDER ONLINE AND STORE PICK UP
NUMBER OF USERS USING MORE THAN two RETAIL GROCERY APPS
Copyright Zity Media Inc.
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